Student Privacy: Who will get all the student data?

In a New York Principals update it was reported that NYS is going share private student information with a company called inBloom, Inc.
See:    https://www.inbloom.org/states-and-districts

According to the article, this is being done without parental permission and inBloom is not guaranteeing the privacy of the information. inBloom plans to share this personally identifiable information with for-profit companies. The Education Commissioner in Louisiana is pulling his state out of this due to student privacy concerns.

It was suggested by NY Principals that parents write to the NYS Board of Regents to voice their concerns. See:
      http://roundtheinkwell.com/2013/04/21/protect-student-and-family-privacy-now/